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Social Media Advertising Complete Course

In this course you will learn about foundations of social media advertising, Facebook ads, Instagram ads, Pinterest ads, twitter ads, YouTube promotions and google ads

About This Course

Marketing is one of the most important parts of a business, if you will not choose the right marketing strategies, you will end up spending more than you will earn from your business.

Stop wasting your money, making ads that will not generate you any sales or buying social media marketing courses for thousands that will not teach you proper social media marketing skills, here you will learn skills that are used by professionals who are making 7 figure income doing social media marketing.

In this course you will learn tested social media marketing methods of making ads, Facebook ads, Twitter ads, Instagram ads, Pinterest ads, Youtube promotions, google ads and their effective strategies that will work for your business even if you want to promote it locally or internationally.

You will learn step by step about how to make engaging content on social media that will get other people’s attention, then we will learn how to properly makes ads on social media that will actually generate sales for your business.

This social media marketing course not only focusses on promoting your own business or brand on social media, this social media marketing course also talks about how you can work as a freelancer and promote other people’s business and earn money as a freelancer.

  • Certification of Completion

    Get Certified after completing the course

  • 40% People Get Promoted

    After getting this certification

  • 60% Students Get New Job

    After getting this Certification

  • 100% Online Content

    Get access to classes whenever you want

  • Flexible Timings

    Complete the course according to your schedule

SYLLABUS

WEEK 1

Marketing Foundations

  • What is social media marketing?
  • Choosing right social media
  • Niche social networks
  • Social media publishing
  • Understanding Paid Advertising
  • Customer Interactions
  • Ecommerce on social media

Branding

  • How branding works?
  • What makes branding important?
  • Brand architecture
  • Brand personality
  • Brand positioning
  • Developing a brand name
  • Communicating the brand
  • Brand value

WEEK 2

Facebook Ads

  • Facebook ads introductions
  • How Facebook ads work?
  • Campaign objectives
  • Setting up advertising account
  • Creating Facebook ads
  • Targeted advertising
  • Interest targeting
  • Choosing budget
  • Behavior targeting
  • Advertising terminology
  • Ad placements
  • Ad creatives

Best Facebook Ads Strategies

  • Managing a campaign
  • Advertising reports
  • What makes an ad great?
  • Make ad images more effective
  • Improve ad performance
  • Ad policies

WEEK 3

Advertise on Intagram

  • Instagram overview
  • Instagram advertising basics
  • Instagram business account
  • Ad format options
  • Content types
  • Creating Instagram ad campaign
  • Configure placements
  • Instagram story ads

Advertising Analytics

  • Important Metrics for Instagram ads
  • Useful concepts for Instagram ads
  • Custom reports
  • Ad performance adjustments
  • Creating custom reports

WEEK 4

Twitter Ads Foundations

  • Twitter ads introduction
  • Ad campaign types
  • Twitter ads terminology
  • Making professional Twitter account
  • Defining audience
  • Setting up Twitter ads account
  • Interface walkthrough
  • Device based targeting

Twitter Ads Campaign

  • Creating ad campaign
  • Bid and budget
  • Choosing audience
  • Creatives
  • Reviewing before publishing
  • Twitter media studio
  • Campaign reports
  • Keeping up with analytics

WEEK 5

Advertising on Pinterest

  • How Pinterest works?
  • Creating business account on Pinterest
  • Creating engaging first pin
  • Ad standards & specs
  • Creating ad campaign
  • Choosing the right goals
  • Ad groups
  • Editing ads
  • Keep up with analytics
  • Ads metrics and concepts
  • Valuable analytics

WEEK 6

YouTube Promotions

  • Google ads basics
  • Advertising terms and concepts
  • How YouTube ads works?
  • Create engaging video ads
  • Creating a YouTube channel professionally
  • Uploading video on YouTube

Google Ads

  • Creating engaging campaign
  • Creating ad group
  • Creating new ad
  • Manage running ads
  • Google ads analytics
  • Custom reports
  • Linking YouTube channel
  • Tracking conversion

WEEK 7

Freelancing

  • How freelancing actually works?
  • Choosing right platform to freelance
  • Creating a freelance account professionally
  • Avoiding mistakes to getting shadow banned
  • Creating an engaging gig that actually sells
  • Promoting your gig
  • Getting first order
  • Setting up PayPal and Payoneer

Portfolio

  • Why Portfolio is important
  • Choosing right platform to create portfolio
  • Getting a domain name
  • Designing the Portfolio
  • Getting attention of client
  • Promoting your Portfolio

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